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5 UEH INITIATIVES 2024

This initiative helps convey environmental knowledge in a more vivid way, promoting
behavioral change through game mechanics like points and rewards and encourages

active participation and cooperation among students to contribute to building a
community that cares for environmental protection. In addition, this is a new approach to
combining education and entertainment, in line with global sustainable development
goals and the digital trend of the current generation of university students who are
familiar with digital platforms and online games.

From September 6 to 18, 2024, within the framework of the 2024 Orientation Day, UEH
Green Campus Game attracted more than 16,000 experiences with the participation of
9,270 students, providing students with an overview of the environment, how to protect
the surrounding environment and the principles of green living at UEH.

In 2025, Version 2 of the platform will continue to be updated and supplemented with the
latest information on the topic of “Neutral carbon and Zero carbon”. In particular, with the
interest of the community, one fund from a non-pro t organization has decided to
co-sponsor with UEH to upgrade and expand the platform to 10 universities in Ho Chi
Minh City.

SYNCHRONIZING AND IMPROVING THE QUALITY OF SUPPORT FOR LEARNERS,
EMPLOYEES/STAFF AND COMPREHENSIVE PARTNERS THROUGH A MULTI CHANNEL
CRM MANAGEMENT AND CARING SYSTEM.

In order to ensure consistency and to improve service quality throughout the university
and serve all learners, sta /employees and partners, the CRM multi-channel

management and caring system has been deployed and widely applied by UEH in all
a liated units. In 2024, UEH used the evaluation of each support request (ticket) as a
basis for measuring the service quality of management units at UEH.
This solution helps UEH systematize information and data in a logical, complete and clear

way; maximize the exploitation of infrastructure, modernize and digitalize the
management, support and care for learners/partners. Concurrently, it helps functional
units save time, e ort and supports their professional tasks. In particular, the UEH CRM
System integrates a knowledge base that has helped learners, employees/workers, and
partners to be proactive and have the ability to research and self-study information about
UEH.

After the implementation period, the UEH CRM System has received positive feedback
from learners/partners and users:

The CRM system has compiled and stored information and cooperation content of
more than 1,340 partners (organizations, enterprises) with UEH;

The UEH knowledge repository has built a data set of 50 folders with more than 500
articles providing all UEH information for learners, employees and workers;

The CRM system is operated with the participation of 17 UEH units;

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