Page 35 - Ban tin xuan (Eng)

UEH College of Business

In addition, COB has made efforts to successfully organize scientific conferences at the School and

Institute levels, participating in national and international conferences, bringing about a
widespread influence in the academic community. In particular, UEH College Business has
successfully organized the i-COB International Conference 2024 for the first time, affirming their
commitment to contributing to global knowledge and solving social and business challenges. This
is a prestigious forum where experts and researchers share groundbreaking research, innovative
and practical solutions enhancing UEH's position on the international scientific map while
promoting sustainable development goals. The conference attracted the enthusiastic participation
of the academic community with 183 research papers from scholars and researchers from
prestigious domestic and international universities and research institutes, representing countries
such as the UK, Australia, New Zealand, Japan, Taiwan, Indonesia, Malaysia, Switzerland, and
Poland. With 38 parallel discussion sessions; 03 specialized talks; 02 workshops for graduate
students; and 01 editor meeting; the event is not only a meeting for outstanding scholars and
experts but also affirms UEH's pioneering role in connecting and spreading knowledge for a
sustainable future.

Overview of the iCOB 2024 International Conference

DYNAMIC COB STUDENT ACTIVITIES

The year 2024 continues to record the efforts and proud

achievements of UEH College of Business students - dynamic
and creative young talents. With the support and inspiration
from the Faculty, COB students have reached outstanding
achievements in academic competitions as well as being
given the opportunity to participate in national and
international conferences. These activities help students
develop their thinking skills in identifying, evaluating,
analyzing, and researching, and practice their decision-making
skills based on scientific grounds while creating opportunities
to apply theoretical knowledge to solve practical problems.

31