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UEH College of Business

BEING READY TO JOIN UEH IN BECOMING A MULTIDISCIPLINARY

UNIVERSITY WITH A PRESTIGIOUS ACADEMIC REPUTATION AND
SUSTAINABILITY IN THE ASIAN REGION

Inheriting the achievements of UEH throughout the development journey of nearly 50 years, along
with the efforts of the staff of UEH College of Business since its establishment, is a solid foundation
for COB to confidently continue to carry out its mission of training high-quality human resources,
promoting international relations, research, consulting and transferring new knowledge in the
fields of Business, Finance - Banking - Insurance, Accounting - Auditing, Tourism, Hospitality, Sports
and Personal Services to the business community, scholars, managers in the region and around the
world. Contributing to the overall development strategy of UEH, UEH College of Business will
continue to maintain its position as a top business school, and develop strongly in 2025 with
strategic orientations associated with the following pillars:

Scientific International Community Governance &
Training
research cooperation impact operation
Continuing to The College prioritizes COB aims to promote COB aims to create COB aims to optimize
promote innovation improving the quality of international cooperation positive impacts on resources through
and development of scientific research and with prestigious society through affiliated training
training programs, international universities and research promoting cooperation between faculties,
focusing on the publications in fellowships with high H- with international extending
combination of theory prestigious journals and index to improve the corporations and interdisciplinary
and practice, building promotes connections quality of training and organizations, organizing electives, and building
essential skills and among lecturers, research. Key activities seminars and workshops a common database
developing graduate students and include developing joint on sustainable on training, scientific
professional skills to domestic and training programs (2+2, development and SDGs research, and
help students meet international partners in 3+1), recognizing in the field of business, partnership
international job research. Domestic subjects/training implementing cooperation.
requirements, and research at all levels, programs, expanding educational projects to Concurrently, the
quickly adapt to the especially applied lecturer-student raise public awareness, College promotes
development of research, consulting and exchanges, effectively and participating in digitalization by
technology and the transfer, will also be implementing signed research and policy completing E-office,
process of global encouraged for lecturers. MOUs, and encouraging consulting with the implementing online
integration. In In particular, it continues lecturers to participate in government and approval and
addition, the College to aim to successfully prestigious international stakeholders. In addition, improving the
will strengthen organize the iCOB professional associations. the College continues to management capacity
cooperation with International Conference These orientations expand free training of the COB website.
international partners, 2025, to enhance contribute to enhancing courses, local and Activities to improve
invite experts and academic cooperation COB's reputation and community-based the capacity and
research fellows to and increase the number position in the global curricula, actively qualifications of staff
participate in teaching of international articles. academic environment. spreading sustainable and servants are
and sharing Concurrently, COB strives knowledge and focused on,
experiences. In to complete the contributing to contributing to
particular, the construction of a comprehensive increasing the
Business Simulation standard capacity profile, development. efficiency and the
Project (SAP) will be contributing to affirming quality of the College’s
officially included in global academic prestige. operations.
the training programs
in 2025.

Taking training quality as a guideline and constantly promoting existing internal resources
in administration, operation, research, integration and action for the community, UEH
College of Business is a trusted address for global citizens contributing to the sustainable
development of each individual and society./.

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