Page 132 - Ban tin xuan (Eng)

BUILDING COMMUNITY ARTISTIC INSPIRATION

UEH'S EFFORTS TOWARDS BUILDING AN INSPIRING ARTISTIC

COMMUNITY WITH SUSTAINABLE VALUES

School of Media Design

Recognizing the vital role of art, the University of Economics Ho Chi Minh City (UEH) has set the vision of
“Connecting the community to lead sustainable change and inspire art” as a cornerstone in its
interdisciplinary and sustainability strategy. Over the past year, UEH has organized a series of creative
art events, spreading sustainable values while also creating an inspiring learning environment. The
university is not only training economic experts but also nurturing a generation with a beautiful soul,
aiming for truth, goodness, and beauty, contributing to the building of a sustainable society.

ARTTECH FUSION 2024: INSPIRING ART TECHNOLOGY

The international event series for the The latest technologies are as follows:
creative art-tech community – ArtTech NFTs, artificial intelligence, AR/VR,
Fusion 2024 (ATF24) - with the theme visual programming languages, real-
“New ArtTech for Future Generations,” time interaction and more merged with
was held with 37 academic and practical art to create value for a sustainable
activities. The program spread deep future. ATF24 took visitors into a
inspiration for art technology, attracting vibrant world of diverse cultural spaces
around 50 professors from 15 universities through 08 exhibitions.
worldwide, 20 experts, designers, and
managers from businesses, and more than
4,500 participants in the series of activities.

Students experiencing the "UEH & Saigon Culture" Students experiencing VR paintings with
exhibition space the theme “Spirit of Spring.”

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